Paperweight brings together practitioners who have spent our careers working inside and alongside organizations — as strategists, designers, consultants, coaches, and facilitators.

Our collective model isn’t incidental to how we work. For each client, we assemble a team of people who not only share our commitments but also come with complementary skills, experiences, and points of view relevant to your context.

Our shared commitments

MEMBERS OF PAPERWEIGHT’S COLLECTIVE

Diane Knoepke

I help people drive change - for themselves, their teams, their organizations, and their communities.

Lead Coach and Consultant

As a coach and advisor, Diane (she/her) works with leaders at all levels to figure out what they want, see themselves clearly, and present their capabilities confidently. Together, we figure out what problems folks want to solve next, then find the holes in organizations or markets that they are most interested in filling.

For more than two decades, Diane has focused on transforming organizations through her roles as a strategy consultant, team leader, and change manager. She has worked with teams from over 100 organizational clients across social, public, and private sectors. She has also coached hundreds of mid- to senior-level professionals along their career and leadership journeys.

Diane serves on faculty in Northwestern University’s School of Education and Social Policy, co-teaching graduate-level courses including Developing for Career Advancement; Developing for Diversity, Equity, Inclusion, and Justice; and Leading Global Change. She was named a 2025 Notable Leader in Philanthropy by Crain’s Chicago Business.

Reach out to Diane at
diane@paperweight-advising.com

Ariana Klitzner

Consultant

I help teams find order and clarity, and I help organizations measure hard things.

Ariana (she/her) helps organizations drive impact and loves collaborating to figure out how to measure hard things. After starting her career as a health educator and community organizer at a Federally Qualified Health Center, she has spent over a decade and a half working to solve clients’ strategy, measurement, and operational design challenges. Ariana has done strategic planning for foundations and non-profits across sectors, including health care, civic engagement, and policy change.

Ariana’s past professional roles include Vice President of Provider Solutions for AVIA Health Innovation, where she helped lead the Medicaid Transformation Project evaluating where evidence-based care models intersect with digital solutions. She has also held strategic consulting roles at both Mission Measurement and Bain & Company, working with clients across public, private, and social sectors.

Mo Gurnani

Mo’s (he/him) work is centered on helping people and teams do their best work by aligning purpose, culture, and systems. Today, his practice sits at the intersection of leadership development, organizational design, and narrative supporting mission-driven leaders as they navigate complexity and translate intention into execution. He brings an execution-driven mindset with a creative spirit, shaped by building and running ventures as well as advising leadership teams. Mo is closely connected to teaching and learning as part of the teaching team for Selling Yourself and Your Ideas at Northwestern’s Kellogg School of Management, where he helps leaders develop clarity, presence, and influence.

Over the past decade, Mo has partnered with 10–15 nonprofit and mission-driven organizations supporting leadership development, strategic alignment, coaching, and facilitation. He has worked with more than 10 founders to design leadership models and decision-making frameworks that helped scale impact to over 2 million stakeholders, and has coached 15+ high-performing executives navigating growth and transition. Earlier in his journey, Mo served as a Teach For India Fellow, an experience that grounded his belief in education and leadership as levers for systemic change. He later completed a Master of Science in Learning and Organizational Change at Northwestern University, where his master’s thesis explored cultural intelligence in multinational organizations and how managers can be better supported to lead across cultural differences. Looking ahead, Mo continues to explore the role of psychodynamics in team effectiveness, with a growing focus on how unspoken dynamics shape collaboration, leadership, and collective performance.

Reach out to Mo at mo@paperweight-advising.com

Coach and Consultant

I help people and teams do their best work.

Kelly Ross

Kelly (she/her) is a leadership coach, learning and talent strategist, and facilitator. She works with individuals in one-on-one coaching engagements, with teams to clarify goals and increase effectiveness, and with organizations to build and implement learning strategies. Kelly brings experience working in more than 25 countries, with individuals and organizations across industries and sectors, and nearly a decade of experience at McKinsey & Company. She is co-author of Fearless Feedback: A Guide to Coaching Leaders to See Themselves More Clearly and Galvanize Growth.

Kelly currently teaches Leaders as Change Agents through Northwestern University’s School of Professional Studies Leadership Certificate. She is a leadership coach supporting new graduate students in Northwestern’s MS Learning and Organizational Change (MSLOC) program. In the past she designed and previously taught Northwestern’s MSLOC Leadership Coaching Fieldwork class; a series of leadership, working effectively as a team, and change management classes for Northwestern MS Biotechnology; and leadership coaching and leadership workshops for Northwestern’s Kellogg School of Management Executive MBA students.

Coach and Consultant

I help organizations keep their rockstars.