Paperweight brings together practitioners who have spent our careers working inside and alongside organizations — as strategists, designers, consultants, coaches, and facilitators.
Our collective model isn’t incidental to how we work. For each client, we assemble a team of people who not only share our commitments but also come with complementary skills, experiences, and points of view relevant to your context.
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Human-centered processes generate plans that center people in the work and harness strategic and cultural strength. By committing to care for and understand the priorities of stakeholders, constituents, and organizational leaders, we support clients to make informed and intentional choices about who and what we prioritize (and when and how). By promoting cultural humility and understanding across identity and group cultures, new and incumbent organizational cultures, and broader communities of practice, our clients will develop a plan that demonstrates their care, discernment, and commitment to mutual impact. Our methodology draws on universal design frameworks, design justice principles, and mixed methods for qualitative and quantitative research, including story-based interviewing.
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It is highly improbable (and usually impossible) to drive change without a strong sense of return on the effort it takes to change. That return can be value-driven (e.g., opportunities to be gained) and/or values-driven (e.g., impact to be created), but it must be projected, tracked, and reported if it’s going to stick. We help flesh out detailed measurement and accountability aspects of your final plan by intentionally surfacing considerations and dependencies during our facilitation and strategic design process.
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Einstein was on to something when he said, “if I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Not only is an ill-defined problem very hard to solve, the best ideas about solutions typically come directly from those who know and talk about the problem in detail. Our methodology includes not just interviewing constituents but designing research instruments that unearth instructive stories and surface latent assumptions.
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We pay attention to the tensions. While an organization or collaborative benefits from a harmonious set of leading voices to move the group forward, it does not need everyone to agree on every song selection. We need to surface the important, divergent possibilities and then agree to converge to advance the choices we make as a group. We design an efficient and generative structure to facilitate discussion and consider possibilities. We then bring the group together to make an action-oriented decision. Our methodology includes using tools for facilitating commitment, including liberating structures, “microstructures that enhance relational coordination and trust” (Henri Lipmanowicz and Keith McCandless).
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Our plans are only as good as the meaning we make from them. Without clarity, the firm will underperform its shared potential and/or nurture rogues who are not on a shared journey. Once a team is truly clear, we can build internal and external communications and actions for a variety of audiences that will carry that clarity forward. Without an emphasis on shared meaning, we lose our messages in translation. To advance clarity, our methodology includes exercises and tools to agree on meaning to design, create, and measure results that will be clear and useful.
Our shared commitments
MEMBERS OF PAPERWEIGHT’S COLLECTIVE
Diane Knoepke
I help people drive change - for themselves, their teams, their organizations, and their communities.
Lead Coach and Consultant
As a coach and advisor, Diane (she/her) works with leaders at all levels to figure out what they want, see themselves clearly, and present their capabilities confidently. Together, we figure out what problems folks want to solve next, then find the holes in organizations or markets that they are most interested in filling.
For more than two decades, Diane has focused on transforming organizations through my roles as a strategy consultant, team leader, and change manager. She has worked with teams from over 100 organizational clients across social, public, and private sectors. She has also coached hundreds of mid- to senior-level professionals along their career and leadership journeys.
Diane serves on faculty in Northwestern University’s School of Education and Social Policy, co-teaching graduate-level courses including Developing for Career Advancement; Developing for Diversity, Equity, Inclusion, and Justice; and Leading Global Change. She was named a 2025 Notable Leader in Philanthropy by Crain’s Chicago Business.
Reach out to Diane at diane@paperweight-advising.com
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Coaching Certificate, Executive Learning + Organizational Change, Northwestern University
MS, Learning and Organizational Change, Northwestern University
Certificate in Fundraising Management, DePaul University
BA, English, Northwestern University
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Board of Directors, Board Co-Chair, Chicago Women in Philanthropy
Board of Directors, Development Committee Chair, Springboard to Success
Member, Learning Advisory Group, Association Forum
Member, Founding DEI Committee Co-Chair, Northwestern University Council of One Hundred
Member, South Side Giving Circle of the Chicago Foundation for Women
Member, Consultants for Good (C4G)
Arianna Klitzner
Consultant
I help teams find order and clarity, and I help organizations measure hard things.
Ariana (she/her) helps organizations drive impact and loves collaborating to figure out how to measure hard things. After starting her career as a health educator and community organizer at a Federally Qualified Health Center, she has spent over a decade and a half working to solve clients’ strategy, measurement, and operational design challenges. Ariana has done strategic planning for foundations and non-profits across sectors, including health care, civic engagement, and policy change.
Ariana’s past professional roles include Vice President of Provider Solutions for AVIA Health Innovation, where she helped lead the Medicaid Transformation Project evaluating where evidence-based care models intersect with digital solutions. She has also held strategic consulting roles at both Mission Measurement and Bain & Company, working with clients across public, private, and social sectors.
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MBA, Harvard Business School
BA, Latin American Studies, Pomona College
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Board Member, Friends of Carl Von Linne School
Member, Avondale Mutual Aid
Member, Consultants for Good (C4G)
Mo Gurnani
Mo’s (he/him) work is centered on helping people and teams do their best work by aligning purpose, culture, and systems. Today, his practice sits at the intersection of leadership development, organizational design, and narrative supporting mission-driven leaders as they navigate complexity and translate intention into execution. He brings an execution-driven mindset with a creative spirit, shaped by building and running ventures as well as advising leadership teams. Mo is closely connected to teaching and learning as part of the teaching team for Selling Yourself and Your Ideas at Northwestern’s Kellogg School of Management, where he helps leaders develop clarity, presence, and influence.
Over the past decade, Mo has partnered with 10–15 nonprofit and mission-driven organizations supporting leadership development, strategic alignment, coaching, and facilitation. He has worked with more than 10 founders to design leadership models and decision-making frameworks that helped scale impact to over 2 million stakeholders, and has coached 15+ high-performing executives navigating growth and transition. Earlier in his journey, Mo served as a Teach For India Fellow, an experience that grounded his belief in education and leadership as levers for systemic change. He later completed a Master of Science in Learning and Organizational Change at Northwestern University, where his master’s thesis explored cultural intelligence in multinational organizations and how managers can be better supported to lead across cultural differences. Looking ahead, Mo continues to explore the role of psychodynamics in team effectiveness, with a growing focus on how unspoken dynamics shape collaboration, leadership, and collective performance.
Reach out to Mo at mo@paperweight-advising.com
Coach and Consultant
I help people and teams do their best work.
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Certificate, Organizational and Leadership Coaching, Northwestern University
M.S. in Learning & Organizational Change, Northwestern University
BS, Engineering, Symbiosis International University
Kelly Ross
Kelly (she/her) is a leadership coach, learning and talent strategist, and facilitator. She works with individuals in one-on-one coaching engagements, with teams to clarify goals and increase effectiveness, and with organizations to build and implement learning strategies. Kelly brings experience working in more than 25 countries, with individuals and organizations across industries and sectors, and nearly a decade of experience at McKinsey & Company. She is co-author of Fearless Feedback: A Guide to Coaching Leaders to See Themselves More Clearly and Galvanize Growth.
Kelly currently teaches Leaders as Change Agents through Northwestern University’s School of Professional Studies Leadership Certificate. She is a leadership coach supporting new graduate students in Northwestern’s MS Learning and Organizational Change (MSLOC) program. In the past she designed and previously taught Northwestern’s MSLOC Leadership Coaching Fieldwork class; a series of leadership, working effectively as a team, and change management classes for Northwestern MS Biotechnology; and leadership coaching and leadership workshops for Northwestern’s Kellogg School of Management Executive MBA students.
Coach and Consultant
I help organizations keep their rockstars.
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MS, Learning and Organizational Change, Northwestern University
BS, Management and International Studies, Indiana University
Coaching Certificate & Master Coach Certificate, Hudson Institute of Coaching
Professional Certified Coach (PCC) accreditation, International Coach Federation
Diploma in Coaching Supervision, Coaching Supervision Academy
Assessment Certifications including: Leadership Circle Profile 360, Hogan Assessments, Change Style Indicator, Emotional Intelligence EQ-i 2.0, Integrative Enneagram IEQ9, Working Genius, Creatrix, Conflict Dynamics Profile, VOICES 360, PDI Profilor 360, Team Coaching International’s Team Diagnostic
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Volunteer Coach and Coach Supervisor, Humanitarian Coach Network
Volunteer Coach, Stand Beside Them

